I began formulating this project in 2012 while strolling along the beautiful Versilia beaches near my home in Tuscany, Italy. It shocked me to see the mountains of inflatable toys and garbage people leave behind day after day polluting this beautiful scenery. I wanted to clear the shore of debris, and after noticing the bright colors of many of these inflatable toys, I saw potential in repurposing the materials into other products.
What started on the Viareggio Darsena Beach has spread to include multiple
clubs along the Versilia Coast, where I collect broken and unclaimed
beach toys during and after peak seasons. My family and friends, as well as
multiple businesses such as
Fabricline srl http://www.fabricline.it
Marine Store SRL http://www.marinestore.it
and Lo Spaccio https://www.facebook.com/lospaccio.tuttosfuso.3
support my sustainable and fun project.